Author: Paul Costelo

When I finally created and implemented a content strategy in my own business, it far exceeded my expectations and more than doubled the amount of leads and sales I received from my content marketing efforts.

The dream is to sit on the beach while the money rolls into your bank accounts.
You no longer have a job or even need a job. The days of crappy bosses is over. You know that no matter what, money will land in your bank account every month and you’ll never have to worry again.

There was a study by Hubspot in which they analyzed over 300,000 marketing emails with calls to action (CTAs). The emails with the personalized CTAs performed over 202% better than those without.