Case Study: How Pat Flynn Turned Adversity into a Thriving Online Business
Background: In 2008, Pat Flynn was living a comfortable life with a stable job as an architect. However, the global financial crisis hit, and like many...
Author: Paul Costelo
Pricing Psychology Tips to Help You Sell More Stuff
When it comes to driving sales, pricing isn’t just about numbers — it’s a psychological game. Subtle shifts in how you present prices can have a...
How Can You Use Gamification to Boost Your Online Sales?
1: Incorporate Reward Systems: Implement a points-based system where customers earn points for actions such as making purchases, writing reviews, or referring friends. Points can be...
How Podcasting Builds Customer Relationships (and How Video Supercharges Them)
Creating and maintaining strong relationships with prospects and customers is crucial for building a successful business, and one of the most effective ways to do this...
Two New Approaches to SEO Marketing in 2024: Adapting to the AI Shift
“Just when you thought you knew how to do SEO, things have changed.” How many times has that been true over the past 20 years? Well,...
