Life After Cookie Death: The Smart Marketer’s Survival Guide
The cookie crumbled. The digital cookie, that is. As privacy concerns have intensified, third-party cookies—the little tracking devices that followed you across the internet like a...
Author: Paul Costelo
Dead Posts Tell No Tales: 7.5 Ways to Revive Your Social Content
Social media decay is a term that’s been floating around the digital marketing world like a mystery at the bottom of a coffee cup. It refers...
Secret Fortune: Why Smart Marketers Are Obsessing Over Reviews
Every customer review tells a story—thousands of them, in fact, flooding the digital marketplace at an unprecedented rate. When McKinsey reported an 87% surge in online...
The Throwback Strategy: Turning Yesterday’s Emotions into Today’s Sales
Ever heard a familiar tune that instantly transports you back to your childhood? Or seen a product redesign that made you think, “Wait, I had that!”?...
How to Build Your Own AI Search Empire (And Leave Google in the Dust)
Have you ever wondered what would happen if you combined Google’s power with your niche expertise? That’s exactly what Encore did for thrifting—and their success blueprint...
